Without a deliberate strategy, you get the business people assume you handle — not the business you actually want. This proposal uses AI, generative engine optimization, and precision targeting to change that — putting you in front of the right customers, for the right services, before they ever call another shop.
Without a deliberate digital strategy, you don't choose the work that walks through your door — the market decides for you. Customers perceive you based on whatever they've heard or assumed, and you end up competing on price for commodity jobs instead of attracting the high-margin services you're built to deliver. With 400+ reviews and a 4.7-star rating, the trust is already there. The opportunity is using that trust — combined with cutting-edge AI tools and precision targeting — to carve out exactly the market position and the business you want.
Without deliberate action, you get the business you're perceived to handle — not the business you actually want. Other shops and dealerships are already advertising for the same high-margin services. If you're not actively shaping how people find you, someone else is shaping it for you.
AI and Generative Engine Optimization (GEO) are rewriting how customers find local services. When someone asks ChatGPT, Siri, or Google "where should I get my brakes done in Boise?" — the shop that's optimized for those systems gets the call. This is the new SEO, and almost no local shops are doing it yet.
Use AI-powered tools, GEO, precision geofencing, and a smart CRM to deliberately attract the customers and the services you want — shocks, struts, brakes, diagnostics. The CRM integration with Shopmonkey also means we can target your existing customers with the right services at the right time — turning one-time oil changes into high-margin relationships. Stop waiting for the right work to find you. Go get it.
Six integrated systems that work together to drive leads, retain customers, and build your digital presence across every channel that matters.
A new, high-conversion website that replaces the current GoDaddy site. Real shop photos, integrated blog, chat agent, lead capture, and CRM connection — built to convert visitors into booked appointments.
One-Time BuildAggressive local SEO and content program targeting top placement for Treasure Valley auto repair searches. Google Business Profile optimization, local citations, 3 posts per week — optimized for Google's local pack, organic rankings, and AI-assistant citation.
OngoingAn AI-powered chat agent on the site that diagnoses customer issues, builds service personas, captures email consent, and feeds data directly into the CRM.
IntegratedProprietary CRM with Shopmonkey integration — importing historical customers, tracking interactions, and powering automated email campaigns that keep you top of mind.
OngoingPrecision-targeted ads around auto row, competitor shops, and dealerships — served across Google Display, Yahoo, Bing, and 150,000+ apps and sites via our demand-side platform.
MonthlyFull data bridge between your shop management system and the new CRM — customers, orders, vehicles, and invoice history synced for smarter marketing and customer retention.
Setup + SyncYour current GoDaddy site is an online brochure. The new site is a lead-generating, relationship-building platform — designed to convert every visitor into a booked appointment or a captured lead.
Your actual shop, your actual vehicles, your actual work. Your technicians snap photos on-site — phone photos of the bays, lifts, vehicles, and work in progress. We handle all editing, optimization, and placement. Customers recognize the location from the ad and land on a site that matches. No stock photos. No generic mechanic imagery. No photographer needed.
Built into every page — answers questions about services, diagnoses common issues, and captures lead information 24/7. And it remembers every returning visitor forever. A customer who chatted about brake noise six months ago comes back and the agent already knows their vehicle, their history, and their concerns. No starting over. No repeating themselves. It's like having your best service advisor on every page, 24/7, who never forgets a face.
Integrated blog section powers your SEO and AI-search strategy. Every post builds domain authority and creates another entry point for customers searching for auto repair.
Email consent capture, quiz data, and form submissions all flow directly into your proprietary CRM — connected to Shopmonkey for a complete view of every customer relationship.
The site is positioned as a lead-generating, relationship-building platform, not just an online brochure. Every element — from the hero section to the footer — is designed to move a visitor from "browsing" to "booked." Ad creative will align visually with the site so customers recognize the location the moment they land.
When a customer's check engine light comes on, they don't call a shop first — they search. We make sure Boise Automotive Service is the top result in the Treasure Valley, whether they're searching Google, asking ChatGPT, or talking to Siri.
Aggressive local SEO strategy built to put Boise Automotive Service at the top of every relevant search in the Treasure Valley. Google Business Profile optimization, local citation building, geo-targeted keyword strategy, neighborhood-level content, and schema markup that tells Google exactly where you are and what you do. Blog content targets high-margin services — brakes, shocks, struts, diagnostics — and the exact symptoms customers type when something goes wrong.
Top placement in Google's local pack and organic results for "auto repair Boise," "mechanic near me," and every high-intent service search in the Treasure Valley.
Invisible AI schema structured so ChatGPT, Bing, Gemini, and Siri can understand your services, recognize your business locally, and surface your shop as a recommended provider when users describe problems.
When someone asks an AI "my car is making a noise" or "check engine light on in Boise," your shop is in the answer — by name.
A well-written blog post that ranks on Google or gets cited by an AI assistant works for you indefinitely — 24 hours a day, 365 days a year. For a local shop competing against dealership service centers with massive ad budgets, organic placement through SEO and AI schema is the great equalizer. One blog post that answers "why is my steering wheel shaking" can outperform thousands in ad spend — because it builds trust at the exact moment a customer needs you.
An aggressive, front-loaded schedule to establish Boise Automotive Service as the local authority.
~24 posts in 8 weeks. Foundation-building sprint. High-volume publishing signals authority to both Google and AI systems. Content targets high-margin services, common symptoms, and local auto repair questions.
~26 posts over 90 days. Sustainable cadence focused on deepening authority. Posts respond to search trends, seasonal service needs, and gaps identified from Phase 1 performance data.
Each post is a permanent asset — optimized for Google, structured for AI citation, and written to address the exact questions Treasure Valley drivers are asking. This is the kind of content library that turns a local shop into the first name someone hears when they need a mechanic.
An AI-powered agent on the site that doesn't just answer questions — it builds a profile of every visitor, diagnoses their needs, captures consent, and feeds actionable data into your CRM. And it remembers every returning visitor permanently — so the conversation picks up right where it left off, every time.
A guided diagnostic built into the site that asks targeted questions about the customer's vehicle, current issues, maintenance habits, and service priorities. It's conversational, not clinical — like talking to a knowledgeable advisor at the service counter.
Every answer builds a customer profile — their vehicle type, driving habits, maintenance behavior, and typical issues. The system creates a "service persona" that powers personalized messaging: "It's time for your oil change," "Spring tire check coming up," "Your brake pads are likely due based on your mileage."
The agent remembers every visitor forever. A returning customer is greeted by name, with full context of their previous conversations, vehicle details, and service history. It collects email consent and passes all data into the CRM — where it merges with Shopmonkey history for a complete view. No manual data entry. No lost leads. No starting over.
Use quiz data to segment customers by vehicle type, service needs, and maintenance behavior — then target each segment with relevant offers and reminders.
Trigger automated messages based on service intervals: oil changes, tire rotations, brake inspections, seasonal prep — all personalized to each customer's vehicle and habits.
Identify customers likely to need high-margin services — shocks, struts, transmission work — and proactively reach them before they go elsewhere.
A proprietary CRM that brings together your Shopmonkey data, website leads, and quiz responses into one system — powering automated emails that keep every customer in your orbit.
Store and segment customer data from new site visitors, quiz takers, and imported historical customers from Shopmonkey. Track each customer's journey and interactions across every touchpoint.
Export existing customer database — names, addresses, emails, phone numbers, and invoice history — from Shopmonkey. Integrate CRM to view customers, orders, vehicles, and inventory.
Use CRM data combined with quiz data to build ongoing email campaigns and nurture flows. Focus on maintaining top-of-mind awareness for necessary but often delayed services — the kind of work customers know they need but keep putting off. Seasonal reminders, maintenance nudges, and service-specific campaigns that feel helpful, not spammy. The goal is to be the shop they think of first — not because you're shouting, but because you've been consistently, quietly useful.
Precision-targeted campaigns that put Boise Automotive Service in front of the right people at the right time — especially when they're at a competitor or on auto row.
Target customers browsing dealership lots and service bays on Fairview Ave and surrounding auto row. Reach them with competitive pricing on the services dealerships overcharge for.
Geofence competitor repair shops within a mile radius and beyond. When a potential customer is at another shop, show them why Boise Automotive Service is the better choice.
Campaigns specifically focused on driving the service categories agreed upon with Daniel — shocks, struts, brakes, rotors, and other high-margin work that moves the needle.
We use a demand-side platform to buy impressions across Google Display, Yahoo, Bing, apps, and 150,000+ sites and apps — appearing in Google's ecosystem without relying on traditional Google AdWords alone. This gives you the reach of a major advertiser at a fraction of the cost, with GPS-verified targeting that ensures your ads are shown to people physically near the locations that matter.
Build and deploy the landing page, blog engine, CRM/quiz/email foundation. Start publishing blogs aggressively to build SEO and AI presence. Geofencing begins setup.
Layer in and scale geo-targeting and retargeting. Re-engage site visitors. Reach in-market local users searching for auto-related terms. Optimize campaigns based on Phase 1 data.
A clear, itemized structure — one-time setup costs and predictable monthly fees.
Note: All one-time costs are due at project kickoff. Geofencing requires a 90-day minimum commitment, paid monthly. Email campaigns are billed on an annual contract, paid monthly. Monthly recurring begins once the site and campaigns are live.
Phase 2 Add-On — Meta Retargeting & Local Ads: Once the site, blog, and geofencing are generating traffic, Facebook and Instagram retargeting campaigns can layer on top — re-engaging site visitors and targeting local audiences with service-specific creative. We recommend evaluating this at the 90-day mark based on traffic volume and conversion data. Pricing available upon request.
The Math: At $2,375/month, you need roughly 2–3 additional high-margin jobs per month (shocks, struts, brakes, diagnostics) to break even on the monthly spend. One brake job covers half the monthly cost. Two shock/strut replacements cover the rest. Everything beyond that is pure margin — and the system compounds every month as your SEO authority, email list, and retargeting audiences grow.
Replaces GoDaddy site — real photos, trust signals, lead capture, chat agent, blog integration
On-site diagnostic chat that builds service personas, captures email consent, and feeds data to CRM
3x/week for 8 weeks, then 2x/week — targeting high-margin services and common customer triggers
Invisible markup so ChatGPT, Gemini, Siri, and Bing cite Boise Automotive Service as a recommended provider
Customer data, vehicle records, service history, and quiz responses — all in one platform
Service reminders, seasonal campaigns, and maintenance nudges — personalized to each customer
GPS-verified targeting via DSP across Google Display, Yahoo, Bing, and 150,000+ sites/apps
Ongoing refinement, reporting, audience tuning, and creative refresh — hands-on, not set-and-forget
Re-engage visitors who didn't convert and reach Treasure Valley residents actively searching for auto services
Email template and technical guidance for Daniel's Shopmonkey rep to enable the data connection
From approval to live in under two weeks.
New landing page built. Blog engine configured. AI chat agent trained on services and brand voice. CRM provisioned. Shopmonkey export initiated.
Site goes live, replacing GoDaddy. First blog posts published. Chat agent active. CRM importing Shopmonkey data. Email campaigns staged.
3 blogs per week publishing cadence. SEO and AI schema building authority. Geofencing campaigns configured, tested, and launched. Email nurture flows activated.
Blog cadence shifts to 2x/week. Geofencing and retargeting scaled based on data. CRM automations refined. Full system operating and generating leads daily.
Everything below is on us — you don't have to think about it:
Four things to get us started: